I was given very little to go on with this logo design (I was subcontracted to work on this so I had no direct contact with the end client). The reply to this actually came in the form of the end client sending samples of their own created with (I assume) Word. Instructions violated every design principle behind logo design: adding gradients, drop shadows, mix & match of fonts. You name it, they wanted it. The stylized water drop Q icon was eventually retained in successive redesigns, which ended up being what the client wanted, not what I thought looked good. It was approved and I uploaded the final hi-rez file for the art director. I sent in my invoice and the job was done! THEN... I went to get a copy of the Voice the morning it came out and to my surprise... . Nothing bad about the client on this one he was great and gave good feedback, the thing is in the end he chose another design as multiple designers were working on the project just think this had great potential. Tick tock, tick tock. Next day... Nothing. Another call and email. Nothing. I was a very detached child... living partly in this world.. and mostly in my head. Warner Bros. Wanted Something Much More “Dark And Brooding” For Josiah, So This Comp Was Flogged In Lieu Of The Practically-All-Black Design. After months and months of research, concept drawings, refinements and meetings with the client, I presented this logo and received some great feedback. The deal was 99% sealed, and I was just waiting for the final confirmation. This is when i received a phone call from the client who told me he has changed the name and the entire concept behind his company and thus requires a completely new logo. Naturally, i asked him to go ‘flog’ himself.
LATEST MAGAZINE // March 09
March 09
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